2025Presentation
Three-panel heuristic evaluation slide deck for the UNIQLO website

UNIQLO E-Commerce Heuristic Evaluation

A Nielsen-based usability audit of UNIQLO's US web store, surfacing navigation friction, inconsistent affordances, and accessibility gaps across the purchase funnel.

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2025Article

Design Patterns & Dark Patterns

A Medium essay tracing how interaction patterns born from user-centered design can drift into manipulation — and what practitioners owe the people they design for.

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